The need for a simple, useful event app was obvious to Sid Jhunjhunwala (CEO, Web Spiders) while at CTIA Wireless Las Vegas, trying to find the Web Spiders booth.
The paper maps and brochures were a handful, but hardly useful. When he could not find his own booth for more than 30 minutes, imagine how the attendees felt!
There was a real opportunity to improve the event experience using technology. We recognised it, and within the year, e2m - the event management app was launched.