Promotional emails influence 44% of recipients to make at least 1 purchase*
Source: Brushfire
ARE YOU LOSING
OUT ON POTENTIAL ATTENDEES?
FOLLOW-UP . ENGAGE . CONVERT
e2m
Email Follow-up Bot
Email Marketing Matters!
Emails convert more efficiently than social media**
Source: SocialTwistHow e2m AI Email Follow-up Bot
Can Help YOU?
1-1- PERSONALIZATION WITH INDIVIDUAL TONE
- Not a mass email solution; ZOE emails are 1-1, personalized
- Unique cadence, tone, small talk for each lead type
- Understands when to back-off and when to set up a meeting with the event sales team
FOLLOW-UPS WITH ALL LEAD SOURCES
- Old Leads: Gets in touch with old attendees
- Gated Content Leads: Drops introductory emails to leads gained through newsletter subscriptions, brochures, etc.
- Referrals: Drops introductory emails to contacts referred by old attendees
MULTIPLE FOLLOW-UPS WITH POLITENESS & PERSISTENCE
- Politeness Persistence, Persuasion :Follows the 3P’s of Successful Conversion
- Uses natural, conversational language along with small talk
- Follows up to secure registrations
REMOVES GRUNT WORK
- Handles email follow-ups without requiring any human intervention
- Frees up the event sales team to focus on creative sales work
INTELLIGENT FOLLOW-UP
- Follows up without requiring intervention till there’s a query
- Flags emails containing queries
ENTERPRISE GRADE SECURITY
- Gets detailed profiles of prospects from emails and anonymous IP traffic
- Integrates smoothly with Salesforce and other leading CRMs, and provides data encryption
e2m ZOE AI EMAIL WORKFLOW
ZOE sends a personalized email announcing the event to potential attendees, way ahead of the event. Each mail has a unique cadence and tone, based on multiple factors.
Step 1
- AI assesses lead type and uses appropriate introduction
- Builds anticipation for the event
Opening Email
Step 1
ZOE sends a personalized email announcing the event to potential attendees, way ahead of the event. Each mail has a unique cadence and tone, based on multiple factors.
- AI assesses lead type and uses appropriate introduction
- Builds anticipation for the event
ZOE sends a follow-up email about a week later, calling for early bird registrations.
Step 2
- Takes holidays and weekends into consideration
- Shares details of speakers confirmed in the initial stage
- Sends time-limited web promo codes to potential attendees
Follow up 1
Step 2
ZOE sends a follow-up email about a week later, calling for early bird registrations.
- Takes holidays and weekends into consideration
- Shares details of speakers confirmed in the initial stage
- Sends time-limited web promo codes to potential attendees
ZOE sends the next follow-up mail a month before the event. The mail includes a brief of the event agenda, and is linked to the event page.
Step 3
- Varies and changes mail frequency
- Drops those who have already subscribed
- Highlights keynote speakers and event partners
Follow up 2
Step 3
ZOE sends the next follow-up mail a month before the event. The mail includes a brief of the event agenda, and is linked to the event page.
- Varies and changes mail frequency
- Drops those who have already subscribed
- Highlights keynote speakers and event partners
ZOE sends another follow-up mail about 7-10 days before the event, calling for last-minute registrations.
Step 4
- Shares details of what the attendees stand to gain from the event
- Shares session details
Response
Step 4
ZOE sends another follow-up mail about 7-10 days before the event, calling for last-minute registrations.
- Shares details of what the attendees stand to gain from the event
- Shares session details
BUSINESS CASES
Registration Reminders
Use Zoe Email AI to automatically follow up with potential attendees
- Emails with registration links
- Personalized communications
- Ideal cadence and intelligent auto-responses
Vendor Communication
Let Zoe Email AI reach out to multiple vendors with no extra effort
- Sends emails to vendors for competitive offers
- AI engine sorts responses based on intent