AI Assistant for Marketing Automation

ARE YOU LOSING
OUT ON POTENTIAL ATTENDEES?

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. ENGAGE .
ZOE CADENCE

Cadence Marketing Matters

Promotional emails influence 44% of recipients to make at least 1 purchase*

Source: Brushfire

Emails convert more efficiently than social media**

Source: SocialTwist

How ZOE Cadence
Can Help YOU

1-1- PERSONALIZATION WITH INDIVIDUAL TONE

  • Not a mass email solution; ZOE emails are 1-1, personalized
  • Unique cadence, tone, small talk for each lead type
  • Understands when to back-off and when to set up a meeting with the event sales team

FOLLOW-UPS WITH ALL LEAD SOURCES

  • Old Leads: Gets in touch with old attendees
  • Gated Content Leads: Drops introductory emails to leads gained through newsletter subscriptions, brochures, etc.
  • Referrals: Drops introductory emails to contacts referred by old attendees

MULTIPLE FOLLOW-UPS WITH POLITENESS & PERSISTENCE

  • Politeness Persistence, Persuasion :Follows the 3P’s of Successful Conversion
  • Uses natural, conversational language along with small talk
  • Follows up to secure registrations

REMOVES GRUNT WORK

  • Handles email follow-ups without requiring any human intervention
  • Frees up the event sales team to focus on creative sales work

INTELLIGENT FOLLOW-UP

  • Follows up without requiring intervention till there’s a query
  • Flags emails containing queries

ENTERPRISE GRADE SECURITY

  • Gets detailed profiles of prospects from emails and anonymous IP traffic
  • Integrates smoothly with Salesforce and other leading CRMs, and provides data encryption

ZOE Cadence WORKFLOW

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