Why you shouldn’t miss EventTech2016?

November 10, 2016

Why you shouldn't miss EventTech2016?

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November is upon us and the net is already abuzz with excitement. No, it is not the aftermath of halloween, and no christmas is still some time away. If you already haven’t guessed it, it’s EventTech 2016. For those not up to speed, EventTech2016 or in other words the tech-lover’s heaven is dubbed the industry’s fastest-growing marketing technology conference.

This year the event will be held from November 14-16 in Las Vegas and team e2m will be exhibiting @ booth 841.

So far so good? So the next question is why EventTech2016? Well, for starters this is the only marketing technology conference of its kind, annually hosted by the Event Marketer magazine that elucidates upon the the use of technology as well as social media to enhance personalized experiences. Over the span of 3 three days the conference will be home to more than 100 classes on the top tech trends, best practices and case studies along with hundreds of technologies already confirmed that attendees can freely demo.

Bypassing the benchmark of the previous years, this year’s EventTech is anticipated to have 1000 attendees from the experiential marketing industry. Keeping in mind the possibility of getting lost in the vastness of this event, we have penned down a guide for the programs and sessions you absolutely shouldn’t miss while you are in Las Vegas. Here goes:

1) Experience Design and Technology Awards, November 15, Tuesday at 12:00 pm

You are well advised against missing what is probably known as the biggest and most prestigious of tech awards for the design and use of new technology in experiential marketing. Check in to see who bagged the awards in which categories. The experience is going to be quite educational.

2) Storytelling and Cinematography for VR, November 15, Tuesday, at 3:30 pm

As a new kid on the block, Virtual Reality is known to have quite a lasting impressions on the user and the technology to look out for. This is exactly why you should be geared up to see what Hans Stolfus, the senior manager of experiential marketing at Samsung has to say about them. In this session he will cover the focus and effect of developing quality VR content across entertainment, sports and lifestyle experiences.

3) IBM @ SXSW, November 16, Wednesday at 1:45 pm

This is all about music festival activations, you should be excited to gain inputs from IBM’s VP of Global Events about how the brand has been working towards its cognitive computing story to life by engaging a hip and high-tech playground meant for the “cognitive senses.”

4) Leveraging NFC Tech for a Non-Tech Crowd, November 16, Wednesday, at 2:45 pm

Learn how agencyEA leveraged NFC (near-field communication) technology to build a meaningful and useful digital content and engagement strategy at the City Electric Supply three-day North American Manager’s conference.

5) The Event Marketer’s Guide to High-Tech Educational Experiences, November 16, Wednesday, at 3:30 pm

Here is your chance to go behind the scenes with ComEd and agencyEA and discover how their IceBox Derby program both educates as well as empowers young women to explore a multitude of opportunities in STEM (science, technology, engineering and math) All by making use of hands-on technology interactives.

6) Event Technology at Google, November 16, Wednesday, at 4:15 pm

EventTech comes to an end with a notable “super session” that offers you a special opportunity to gain an insight about Google’s award-winning Event Technology organization. It would be a shame to miss the chance to hear and learn from Chris Tillman, Google’s program manager of event technology.

Don’t forget to drop by booth 841 and say hello. To find out more about the EventTech2016 and secure your place, visit http://eventtech.eventmarketer.com/.To be a part of discussions before and during the event follow #EventTech2016 on Twitter.

A New Yorker by heart, Varun heads the Enterprise Solutions & Delivery team at event2mobile and has been working on mobility solutions for more than a decade. Loves to cycle and has a penchant for events!

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